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Sandwich brands in price battle
January 19, 2009
DMNews: Quick-service restaurant brands are fighting for consumer attention in the weakened economy. Quiznos, Wendy's and Domino's Pizza have all recently launched campaigns vying to get into consumers' ever-shrinking pockets — and taking on Subway's $5 Footlong campaign.
Sandwich chain Quiznos recently lowered its prices and launched a new integrated ad campaign to promote its 20 subs priced under $5. Wendy's is focusing on the $1 price point with its "3conomics" campaign, which highlights three sandwiches for 99 cents.
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