August 4, 2025
Starting this week, guests at Sbarro restaurants can "Eat the Heat" by adding a drizzle of Mike's Hot Honey to their Double Duo Pizza, The Double Duo Pizza layers two types of pepperonis, both Sbarro classic and old-world char pepperoni, according to a press release.
"We took a fan-favorite — our Double Duo — and gave it a new level of personality," Dwayne Adams, Sbarro's VP of culinary and innovation, said in the press release. "This drizzle dials up the flavor by complimenting the natural oils delivered from the layers of our classic and old-world pepperoni while adding a sweetness of honey and the heat of chili."
Mike Kurtz, founder of Mike's Hot Honey, said the collaboration is personal.
"We were both founded in Brooklyn, where flavor, community, and hustle are everything. Working with Sbarro to create something that elevates their iconic pizza is a full-circle moment," Kurtz added in the press release.
Sbarro's CEO, David Karam, agrees. "The foundation of both Sbarro and Mike's Hot Honey were set in the belief that food celebrates community," he said. "In 1956, Sbarro opened to serve the hard-working people of Brooklyn and Mike created his one-of-a-kind hot honey in that same spirit years later. And today, we celebrate both brands and give a significant nod of gratitude to our history."
Aside from the Double Dou Pizza, guests can add the drizzle to any pizza — and even the New York-style cheesecake.
Sbarro was founded in 1956. It has a presence in more than 30 countries worldwide. The brand has 800 restaurants.