News

Scala names senior director of retail strategy for QSR industry

October 16, 2011

Scala Inc. has announced that Marcy Patzer has been named as senior director of Retail Strategy. Specifically, Patzer will be tasked with leading Scala's QSR market strategy with effective digital displays.

"We are extremely pleased to have Marcy joining Scala at a time when there are many new and exciting developments with digital displays, signs and mobile devices beginning to transform the QSR environment," said Tom Nix, Scala's CEO. "Marcy brings deep integration, hardware and installation experience working with many of the nation's leading retailers."

Patzer was previously vice president of Sales and Marketing for Pro-Motion Technology Group, based in Wixom, Mich.

"I have been working with retailers for over 10 years to understand their individual needs, vision and infrastructure. Balance that with what the consumer has come to expect – the experience and user-friendly environment along with the technical revolution – and you get a multitude of 'cool' that is upon us including QR, Augmented Reality, RFID, NFC and applications," Patzer said. "This creates an experience that is effective for both the customer and retailer in the sales process."

Patzer is a graduate of Michigan State University and prior to working at Pro-Motion was vice president of Sales at BlueWater Technology Group. She is a board member of the Digital Signage Association (DSA).

Read more about digital signage.