Sean "Diddy" Combs partners with Burger King

United Press International: Sean "Diddy" Combs has signed on with Burger King as an all-around ambassador for the U.S. fast-food chain.

 

"We expect this to be a rich, long-term relationship that is wide open in terms of Diddy's contributions as a Burger King brand ambassador," said Russ Klein, the head of the Miami-based company's marketing efforts.