News

Seattle's Best Coffee expands drive-thru footprint

March 18, 2013

Seattle's Best Coffee, featured brand within Starbucks Corporation, today announced that 15 new locations will open in Dallas-Fort Worth this year. Following the launch of its new drive-thru concept in Seattle last fall, Seattle's Best Coffee marked Dallas-Fort Worth as a prime location for multi-store expansion of the smaller footprint model.

Fourteen will be company-operated stores and one will be franchised.

The new drive-thru-only locations are built for a large and growing audience of customers who are getting their coffee on-the-go. According to one survey, Dallas residents eat out 70 percent more than the national average.

"We believe that everyone deserves a great cup of coffee, even if they don't have time to sit in a café," said Frank Sica, vice president and general manager for Seattle's Best Coffee. "We're offering a fast, friendly and delicious coffee experience that fits the lives of Dallas-area commuters."

The soon-to-open Seattle's Best Coffee drive-thrus will serve the brand's new menu of dashboard-friendly food choices including coffee, dessert-inspired specialty coffee drinks, egg sandwiches and pretzel melts, and sweet and savory handheld "Anytime Pies." The Seattle's Best Coffee drive-thru menu also offers combos priced under $5.

The company is estimating that the expansion plan will create 150 new full- and part-time jobs in the region.

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