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Several chains collaboarte to form pop-up restaurant, giving away 1,500 'Peace Day' burgers

Burger King announced Thursday that it will team up with Denny's, Wayback Burgers, Krystal, and Giraffas to give away 1,500 "peace day burgers" at a pop-up restaurant in Atlanta.

September 17, 2015

Burger King announced Thursday that it will team up with Denny's, Wayback Burgers, Krystal, and Giraffas to give away 1,500 "peace day burgers" at a pop-up restaurant in Atlanta on Sept. 21,USA Today reported.

Burger King took out full-page ads in the Chicago Tribune and New York Times last month asking McDonald's to join them in a one-day cease fire in their "burger wars" by collaborating to make a "McWhopper," a burger that would have combined elements of the chains’ "Big Mac" and "Whopper" burgers to create a new double-decker burger, the article stated. Sales from the "McWhopper" would have been used to raise money to benefit Peace One Day, a non-profit organization campaigning to raise awareness of Peace Day, a United Nations-recognized day that will be celebrated on Monday.

McDonald’s didn’t bite. In an open letter to Burger King, McDonald’s CEO Steve Easterbrook wrote:

"Dear Burger King,

"Inspiration for a good cause... great idea.

"We love the intention but think our two brands could do something bigger to make a difference.

"We commit to raise awareness worldwide, perhaps you’ll join us in a meaningful global effort?

"And every day, let's acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war.

"We’ll be in touch.

"-Steve, McDonald’s CEO

"P.S. A simple phone call will do next time."

After McDonald's declined to participate in the effort, Denny's, Wayback Burgers, Krystal, and Giraffas joined the effort.

According to the article, Burger King says the companies will give away the burgers on a first-come, first-serve basis at a pop-up location near the Georgia Tech campus in Atlanta. The burger will include elements of the Whopper, Denny's Bacon Slamburger, Wayback's Wayback Classic, Krystal's cheese Krystal, and Giraffas' Brutus. The companies said they will also make an unspecified donation to the group Peace One Day.