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Sloan's expands to Kuwait with 5-unit deal

This marks the concept's second multi-unit franchise agreement in the Middle East this year, joining the five-shop deal struck for the United Arab Emirates.

July 23, 2015

West Palm Beach, Florida-based Sloan's Ice Cream will expand the brand into Kuwait as part of a major development deal with AFM Establishment LLC, according to a press release. This marks the concept's second multi-unit franchise agreement in the Middle East this year, joining the five-shop deal struck for the United Arab Emirates.

Sloan's signed the agreement with serial entrepreneurial couple Ali and Dima Al-Mutawa. Sloan's Ice Cream will be a part of the Al-Mutawa's development group, AFM Establishment, which owns and operates retail and real estate companies in Kuwait.

"When we first stepped inside Sloan's in South Florida, we realized this is the opportunity we have been searching for," said Ali, co-owner of AFM Establishment LLC. "The creativity, energy and brilliant presentation of Sloan's lured us in, and the ice cream is beyond incredible. Taking family trips to Florida every year, we have grown passionate about the brand and are thrilled to make this magical shop our next business venture."

As part of the agreement, the franchise team will open a total of five units in Kuwait during the next seven years. The first location is scheduled to launch by the end of this year at the Promenade Mall in Hawally, Kuwait, where Ali operates his children's clothing store, babycottons.

In addition to this development agreement, Sloan's is actively pursuing growth throughout the Middle East in similar markets, the announcement said.