September 16, 2021
Smallcakes Cupcakery and Creamery has been acquired by The Derbyshire Group.
Smallcakes opened its doors in 2008 in Overland Park, Kansas and has since grown to more than 180 locations across the United States, according to a press release.
A new team has been assembled to facilitate the expansion of Smallcakes worldwide.
"I am thrilled to lead and serve the Smallcakes brand as we take it into the future," Kendall Hollingsworth, Smallcakes chief cupcake officer, said in the release. "We firmly believe in our slogan of 'Maybe a Cupcake Will Help?', because despite the circumstance, there is nothing that compares to the joy and nostalgia that tasting a Smallcakes cupcake brings."
The Derbyshire Group has been active during the pandemic and has made a number of moves in the QSR space. This acquisition comes on the heels of investments into Slim Chickens, Rock and Roll Sushi, Island Wing Company, Bold Brands and others. The Derbyshire Group has business interests in all 50 U.S. states and in 136 countries around the world.