Operations

Smalls Sliders debuts logo, website

Photo: Smalls Sliders

December 6, 2023

QSR brand Smalls Sliders has refreshed its brand ahead of anticipated double-digit growth in the year ahead, according to a press release.

The brand has a new logo that highlights its iconic slider and signature "Smorange" color and a new website that embodies the brand's simplicity and offers streamlined navigation. The site also teases Smalls Sliders' upcoming loyalty rewards program launching in early January.

"Being next-gen is a fundamental part of what makes Smalls so special," Michael Alberici, SVP and head of marketing for Smalls Sliders, said in the release. "This is a significant milestone for our brand as we continue to evolve from a concept to a leading brand in the QSR space. The new website and our refreshed identity both set the standard for the heights that we aim to reach, allowing us to further connect with our guests on a deeper level and help create unforgettable moments. The energy surrounding our brand is radiant and contagious, and we're thrilled for what the future holds for Smalls Sliders."

"2023 has been a game-changer for our brand," Maria Rivera, CEO of Smalls Sliders, said in the release. "As we head into a year filled with even more explosive growth, updating elements of our brand during such a pivotal time allows us to continue to be at the forefront of such a dynamic QSR industry."

Smalls Sliders has more than 125 units open or under development across the Southeast and Texas.