Franchising

Smalls Sliders inks deal for Indiana

Photo: Smalls Sliders

February 20, 2025

Burger brand Smalls Sliders has signed its first development deal for Indiana. The deal was inked with operating group Indy Craves led by Ellen Broyles and Justin Ruetz with consulting by Alex Yeater. It will bring 15 units, dubbed "Cans" by the brand, to the state. The first is expected to open in the next 12 months, according to a press release.

"Smalls Sliders has been taking the nation by storm, and we were immediately drawn to its unique people-driven approach," Ruetz said in the release. "The brand's simple yet extremely effective model has proven success, and it was a no-brainer to get on board. Smalls is a movement, and we're thrilled to officially bring the unique experience to communities across Indiana."

Smalls Sliders has been growing across the Midwest. The group behind the latest expansion plans are eyeing communities such as Lafayette, Indianapolis, Kokomo, Fishers, Noblesville, Carmel, Muncie, Pendleton, Avon, Plainfield, Greenwood, Terre Haute, Bloomington and Columbus.

"Seasoned operating groups like Indy Craves truly differentiate us from other concepts in the QSR space," Don Crocker, chief development officer of Smalls Sliders, said in the release. "This agreement is a great way to kick off 2025 and an even better milestone for the brand as we continue to push into the Midwest. Indiana is wide open for development, and we're excited to introduce our concept to guests across the state."

Smalls Sliders has more than 375 Cans open or in development. Smalls Sliders is the brainchild of rBrandon Landry and is backed by 10 Point Capital and former NFL star Drew Brees as investors. The brand recently signed a deal for Kentucky.