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Smuckers launches online Dunkin' Donuts coffee samples
December 30, 2008
Advertising Age: J.M. Smucker Co., which owns Dunkin' Donuts' supermarket-distributed coffee brand, is mounting an online sampling program for the brew-at-home version, DunkinAtHome.com. The site offers samples of Dunkin's original blend, as well as Dunkin' Dark. Dunkin' grocery coffee sales are closing in on competitor Starbucks.
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