Sobik's Subs to introduce new co-brand
March 19, 2006
HEATHROW, Fla. — Quality Restaurant Ventures Inc announced that it is in the final stages of preparation before introducing a new co-brand for its restaurant affiliate, Sobik's Subs. The concept, whose name has not yet been finalized, will offer a limited fast-food menu designed to drive new customers to its locations while encouraging its regular customer base to return more often.
Key menu items for the concept will include Black Angus burgers and buffalo wings prepared with several different seasoning choices. The new concept has been in development for the past nine months.
