Technology

SOCi acquires marketing platform Brandify

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July 30, 2021

SOCi, which offers a marketing platform for multi-location markets, has acquired Brandify, a provider of location-based digital marketing solutions.

The acquisitions expand the functionality of the SOCi platform and search expertise, according to a press release.

The deal also strengthens SOCi's relationship with key partners like Google, Facebook, Apple, Yelp and others. The combined business will operate under the SOCi brand.

"We are incredibly excited for this new chapter at SOCi," Afif Khoury, SOCi founder and CEO, said in the release. "Over the past year, it has become more important than ever for brands to connect with customers on a localized level. The integration of Brandify's suite of solutions further solidifies SOCi as the leading all-in-one platform for executing the most important digital marketing campaigns across search, social, reviews and ads, helping our clients continue to connect with their customers, maximize their online presence and drive customers to their locations."

SOCi is the platform of record for nearly 700 national and global enterprises – including Ace Hardware, Hertz Corporation, SportClips, Dollar Tree, Liberty Tax and more

The platform facilitates consolidated workflows and data aggregation across locations and provides a comprehensive, single data source that drives increased flexibility and scalability and activates unrivaled insights, efficiency and performance for multi-location brands.

"Our deep history and expertise with location-based marketing solutions will be instrumental to SOCi in realizing its future vision. SOCi is the perfect home for the Brandify team and roster of enterprise clients," Manish Patel, Brandify's founder and CEO, said in the release. "Our teams have a shared vision and together we are dedicated to helping multi-location brands establish and deepen their connections with customers on a local level. I'm proud of all that we have achieved since Brandify's inception in 1997, and I look forward to supporting the SOCi team as they continue to execute their strategic growth plan and keep the combined company on an upward trajectory."

The transaction comes on the heels of SOCi raising $80 million from JMI Equity. Financial terms of the transaction were not disclosed.