Marketing

SOCi intros listening tool for online conversations

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January 28, 2021

SOCi Inc., a marketing platform provider, has introduced its Listening solution. With this tool, end users with multi-location businesses can discover user generated content, manage conversations, identify social selling opportunities and more, according to a press release.

This platform helps businesses identify 96% of brand conversations that are not directed at the business or happening on any of the businesses' accounts. Businesses can then take this information to improve customer experience.

"With 69% of consumers expecting personalized experiences, brands can no longer rely on listening and engaging only at the national level. They must deeply understand their local communities, consumers and their preferences," Cynthia Castro, VP of product at SOCi, said in the release. "With SOCi Listening, national marketers and franchisees alike can deliver local customer experiences and always stay one step ahead of every local competitor, trend, selling opportunity and the next viral moment."