News

Sombrero Mexican Food launches franchise program

July 14, 2011

After more than 25 years of serving the San Diego community, Sombrero Mexican Food has launched its first franchise program.

The family-owned brand has nearly 20 locations throughout Southern California and Arizona.

"San Diego is the epicenter for good, quick-service Mexican food; that proves true from how well it is received here," said Javier Correa Jr., vice president of Sombrero Mexican Food and son of founder Javier Sr. "Outside of San Diego, however, no one does Mexican food like we do. We want people outside of Southern California to experience what we do best: serve San Diego-style, fresh and authentic Mexican dishes in a clean and welcoming environment."

The franchise program outlines everything from site guidelines and preferred demographic to franchisee qualifications and utility guidelines.

Sombrero's flexible footprint leaves open and varied franchise options from gas stations to traditional drive-thru locations.

"The franchise model we have created will allow for individuals or groups, who know the 'new' market, to combine the Sombrero Mexican Food brand with their knowledge and expertise of what works in the local area. That is our equation for success," said Correa.

Managing the Sombrero's new franchise program is Ozzie Garcia, who has more than 30 of experience in the Mexican food industry.

"Sombrero is strategically positioned to grow in today's cautious business environment. Franchisees are looking to maximize their ROI and San Diego-style Sombrero Mexican Food is competitive at every level; from construction, daily operational labor and cost of sales," said Garcia. "The authentic recipes and contemporary menu offerings will delight a broad demographic."

Sombrero locations typically open early for breakfast and close late, with many locations offering 24-hour drive-thru service. The menu features Angus meats, quality cheeses and trans-fat and lard-free items.

The Original Sombrero opened in the College Area of San Diego in the 1960s.