News

Sonic blasts onto the Professional Bull Riders scene

Sonic has partnered with the Professional Bull Riders to become the official quick service restaurant of the world's premier bull riding circuit and its Built Ford Tough Series.

March 11, 2015

Sonic has partnered with the Professional Bull Riders to become the official quick service restaurant of the world's premier bull riding circuit and its Built Ford Tough Series.

The potential multi-year partnership began at the PBR's recent event in St. Louis with arena banners and PA announcements and will continue across key markets throughout PBR's 2015 BFTS schedule. 

Branding opportunities will vary per market and include premium signage placement in the bucking chutes and around the PBR's 450-square foot video screen for both live event and TV coverage; in-arena promotions involving Flint Rasmussen, the PBR's exclusive entertainer; in-arena video commercials and local media inclusion as the "Brought to you by" partner are also involved.

"We are excited to partner with such a fun brand that is committed to providing patrons with a unique experience, just as we do," Todd Smith, chief marketing officer of SONIC, America's Drive-In, said in a statement."Here at SONIC we pride ourselves on our Oklahoma heritage, and can't wait to launch the first of what we hope are many years to come working with another brand born and raised here in cowboy country."