Food & Beverage

Sonic burger 'pumps up the jam'

Photo: Provided.

March 29, 2021

Sonic Drive-In has introduced a burger that relies on sweet and savory jam for much of its flavor, along with an abiding faith in Americans' love for all things bacon. The company's bacon jam cheeseburger features a quarter-pound beef patty, American cheese, bacon and bacon onion jam, topped with mayo and mustard on a toasted brioche bun, according to a press release.

"As the star of the show, our new bacon onion jam is a magical culmination of flavors with bacon, brown sugar and caramelized onions," Scott Uehlein, Sonic vice president of product innovation and development, said in the release. "Topped with even more bacon, the Bacon Jam Cheeseburger strikes an irresistible balance of sweet and savory to create an elevated mouthwatering Cheeseburger that guests will love."

The $4.99 LTO is available until May 2, but there are half-off rewards to be had on the item online or through the brand's app.

Sonic is the nation's largest drive-in brand and has more than 3,500 restaurants in 46 states. Its parent company, Inspire Brands, is based in Atlanta.