Operations

Sonic enters value game with $1.99 menu

Photo: Sonic

July 2, 2024

Sonic is entering the value game with a $1.99 menu featuring new menu items as well as some fan favorites.

The menu, dubbed FUN.99, includes a Quarter Pound Double Cheeseburger, Chili Cheese Coney, Bacon Ranch Queso Wrap, Southwest Crunch Queso Wrap, Small Tots, and any of the 12 flavors of Sonic Shakes in a 16-ounce size, including Strawberry, Chocolate and Oreo Cheesecake.

"Now more than ever, guests are focused on affordable food options, but they shouldn't have to settle for the same old, tired discounts or boring meals. Many restaurant brands are touting a lot of recycled ideas with limited options. At Sonic, we wanted to do something different – something fun – so we focused on variety, which is why we're introducing the new $1.99 Menu, or what we like to call the FUN.99 Menu," Ryan Dickerson, CMO of Sonic, said in the press release. "The FUN.99 Menu is all about choice and fun, whether you want any of our dozen shake flavors, a chili cheese coney, or our iconic tots as a midday snack – it's all there for just $1.99."

The $1.99 menu is a permanent addition to Sonic's operations.