News

Sonic expanding Northeast U.S. footprint

June 17, 2013

Sonic Drive-In has signed an agreement for franchise development of five new drive-ins in the Rochester, N.Y., market throughout the next four years. The chain is expanding in the Northeast U.S. to meet demand, according to a news release.

With five existing drive-ins located in New York, the new agreement means the Sonic presence is set to double in the Empire State, and the company has plans for additional expansion.

"In certain parts of the country — particularly the South and Central Plains — Sonic has long had a passionate and loyal following, and now, the secret is clearly out," said Bob Franke, senior vice president of franchise sales and international development. "Through a combination of word-of-mouth and increased national advertising, we've created demand for the Sonic experience from coast to coast, and we see tremendous opportunity to expand in the Northeast, in particular."

The franchise group is led by Fran DeSimone, who brings experience in both quick-service and fast casual restaurants with the Panera Bread, Burger King and Taco Bell brands. Through a separate business partnership, DeSimone also currently serves as the franchisee for a leading fast casual brand in the Rochester market.

As Sonic expands into new markets like the Northeast, it is partnering with franchisees to test new drive-in prototypes that meet the unique needs of their markets. As an example, the new Rochester drive-ins will feature an enclosed dining area, which will allow guests to experience the brand in multiple ways – either in their cars or seated at a table. The dining area is designed for year-round use, as it can be opened as a patio for guests to enjoy warmer weather.

To support additional franchise development expansion in the Northeast and beyond, Sonic Corp. will participate in the International Franchise Expo at the Javits Center in New York from June 20-22.

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