News

Sonic launches natural-cut fries

November 5, 2013

Sonic Drive-In today announced the launch of its new, skin-on natural-cut fries, made from whole russet potatoes. They are available as part of a combo or on their own.

According to a news release, in developing the new natural-cut fries, Sonic conducted extensive consumer research throughout the course of several months. Test market research has shown that consumers score them higher than Sonic's original fries in all key taste attributes including quality, crispness, texture and overall product rating.

"At Sonic, we constantly work to ensure that our customers are served delicious food using only the highest quality ingredients," said Chef Claes Petersson, vice president of product innovation at Sonic. "Fries are a staple at any quick-service restaurant, so we have worked to create a natural-cut, skin-on fry that delivers lots of flavor while maintaining the crispy but fluffy texture our customers desire."

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