News

Sonic names veteran leader to president's post

January 27, 2017

Sonic has appointed Christina Bell Vaughan as president of Sonic Restaurants Inc., the company’s wholly owned subsidiary of drive-in restaurants.

Vaughan joined the company 15 years ago to work in field marketing for the brand and was later named vice president of Market Strategies in 2012. In that role, she led the company’s 20/20 Drive-In initiative to convert SONIC’s 3,500-unit system to new point-of-sale and proprietary point-of-personalized service technology, according to a company press release.

Vaughan most recently served as vice president of franchise operations, responsible for leading, building and maintaining franchisee relationships in the central region of the U.S.

As president she will oversee operations, facilities, field marketing and risk management for all company-owned drive-ins, as well as serving on Sonic's Franchisee Advisory Council executive committee.

"She is a smart strategist, and I am delighted to see her move into such a critical position with our company," CEO Cliff Hudson said in a news release. "Her experience working with franchisees will pay dividends as she moves to manage our owned operations, side by side with franchise owners."