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Sonic promos LTO Steak Melt Toaster
February 3, 2010
Sonic has added to its toasted sandwich line with the new Steak Melt Toaster, available for a limited time. The new sandwich features sirloin steak, cheese and grilled onions.To promote the LTO sandwich, Sonic is offering throughout the month of February a free medium order of crispy, handmade onion rings with the purchase of the new Steak Melt Toaster.
Sonic's line of Toaster Sandwiches, which are made with Texas Toast, include three varieties of Toaster breakfast sandwiches as well Chicken Club and Bacon Cheeseburger, all available anytime during the day.
Sonic also is featuring a special shake for the month of February, the Sweetheart Shake. The Sweetheart Shake is a mix of soft serve and black cherry puree blended and topped with cherry and dark chocolate chips.
Interactive promotion
For fans who want to extend their brand love to poke fun at their favorite sports rivals, Sonic's Web site offers the Tater Taunt, a tool reminiscent of Burger King's Angry Grams. The Tater Taunt allows fans to customize a trash-talking message to their favorite basketball rival. Guests also can choose from several standard taunts and change the look of the tater tot delivering the message. The message can then be e-mailed to the desired recipients. Fans sending a taunt then receive a coupon for a 99-cent medium order of chili cheese tots.
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