News

Sonic promotes two marketing executives

April 25, 2014

Sonic Corp. has announced the promotions of two executives within the marketing team: Senior Vice President James O'Reilly is being promoted from chief marketing officer to chief brand officer, and Todd Smith is being promoted from vice president of marketing to chief marketing officer.

"James O'Reilly and Todd Smith are great leaders in our marketing department, always innovating while possessing a keen understanding of the Sonic customer," CEO Clifford Hudson said in a news release. "Both of these marketers have contributed a great deal to the success of Sonic Drive-In in the last few years, and we look forward to them continuing to do so in their new, expanded roles."

In his new position as senior vice president and chief brand officer, O'Reilly holds responsibility for overall brand direction and will also oversee the content and implementation of Sonic's integrated technology initiatives designed to enhance customer engagement.

Smith will fill the chief marketing officer role formerly held by O'Reilly and lead marketing efforts and a tenured marketing team. His responsibilities will broaden to include overall marketing strategy, field marketing, market research and product innovation.