News

Sonic puts a twist on the club sandwich

June 10, 2013

Sonic Drive-In has introduced the Asiago Caesar Chicken Club Sandwich, available for lunch or dinner.

The Asiago Caesar Chicken Club is available with grilled or crispy all white-meat chicken on a whole grain ciabatta bun with tangy Asiago cheese, Sonic's signature Caesar dressing, bacon, tomatoes and romaine lettuce.

"Sonic customers appreciate the classics – we are a drive-in, after all — but also want to discover new and different flavor combinations," said James O'Reilly, chief marketing officer. "This is yet another example of our effort to bring more premium chicken sandwich options to our guests, and so far it's been a hit — even with the burger crowd."

The new sandwich is made to order and will be available for a limited time.

Chef Claes Petersson, vice president of Product Innovation at Sonic, said this is one of his favorite sandwiches yet.

"I am especially proud of our signature Caesar dressing sauce. It is an aioli base, which means garlic mayonnaise in French, and it's one of my all-time favorite sauces. The crispy bacon addition takes it to an even higher level," he said.

The sandwich is currently featured in a national television ad featuring Sonic's Two-Guys campaign.

Read more about food and beverage introductions.