Marketing

Sonic scores with NFL and $7 Big Deal Meal

Photo: Sonic

September 3, 2026

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Sonic is leaning into football season with an updated $7 Big Deal Meal, now featuring a vanilla sundae alongside a cheeseburger, medium drink and choice of tots or fries.

According to a news release, the limited-time meal is part of Sonic's new "My Greatest 7" campaign, which celebrates the significance of the number seven in football. The campaign stars NFL players Baker Mayfield and Bijan Robinson, who share stories about the moments, people and experiences that helped shape their careers.

In the campaign's TV spots, Mayfield and Robinson initially appear to be reflecting on their greatest football-related "sevens." The spots ultimately reveal they're talking about a different kind of seven: Sonic's $7 Big Deal Meal.