Marketing

Sonic teams with Lisa Rinna to market All-American Sonic Smashers

Photo: Sonic

February 9, 2026

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Sonic's latest advertising campaign features actor, Real Housewife and Traitor Lisa Renna, according to a press release.

Renna's marketing campaign focuses on the new All-American Sonic Smasher. The burger is hand-smashed, made to order and stacked with classic toppings.

The new All-American SONIC Smasher options include:

All-American SONIC Smasher.
All-American Triple SONIC Smasher.
All-American Bacon SONIC Smasher.
All-American Triple Bacon SONIC Smasher.

The $6 All-American Smasher meal includes: An All-American SONIC Smasher; medium Tots or Groovy Fries and a medium soft drink or ice tea.

"The Sonic Smasher proves you don't have to settle," Ryan Dickerson, chief marketing officer at Sonic, said in the press release. "It's a premium, made-to-order, hand-smashed burger that's simply better than you'll find anywhere else in fast-food, or even fast-casual – it's America's favorite for a reason. With the All-American Smasher lineup, we're offering our best burger in a classic way people love without cutting corners on quality. And at $6 for a full meal, we're not just offering the best value; we're raising the bar for what a fast-food burger relationship should be."

Sonic has more than 3,400 restaurants in 47 states.

Marketing