Franchising

Sonic to open 1st Hawaii location

Provided

February 15, 2023

Sonic Drive-In will open its first location in Hawaii on Feb. 20. The unit will be located at 1110 Ho'okele Street in Kahului, Maui and is owned and operated by North Shore Provisions LLC, DBA Sonic Drive-In Hawaii, according to a company press release.

"We've had our mind set on bringing the Sonic brand to Hawaii for a number of years, and we're so proud of this amazing new location," Tanishia Beacham, chief operating officer at Sonic, said in the press release. "Our franchisees at Sonic Drive-In Hawaii worked hard to make this location a reality and to weave elements from Hawaiian culture into the design. We're eager for the Maui community to get a taste of the delicious Sonic menu and our one-of-a-kind dining experience."

The opening will debut the Sonic Teriyaki Burger developed exclusively for the Maui drive-in in partnership with Aloha Shoyu Company. The burger features a 100% pure beef patty topped with teriyaki sauce, American cheese, teriyaki aioli, onions, lettuce and tomatoes and served on a toasted bakery bun.

In honor of the opening, the Sonic Foundation will make a $40,000 donation to fund the needs of public-school teacher in Maui through the brand's longtime nonprofit partner, DonorsChoose, a platform that allows individuals to donate directly to public school classroom requests.

"We're very grateful for the opportunity to bring the Sonic experience to Maui with the opening of the brand's first Hawaii location," Edwin Prather, managing member of Sonic Drive-In Hawaii, said in the press release. "A visit to Sonic is a unique and special experience and we brought that same level of uniqueness to the Maui drive-in, ensuring this location represents the culture and the beauty of our island. From the building's architecture, independent local ownership, and the staff that serve our guests – each element proudly reflects the local community."