Marketing

Sonic ushers in QuaranQueen, QuaranKing for Prom 2020

Image: Sonic

May 15, 2020

Prom season got seriously derailed this year by the pandemic, but Sonic Drive-In is starting a promotion tomorrow that gives kids something to shoot for this year in relation to that rite of passage known as the high school prom. Tomorrow, the brand will kick off its first-ever naming of "QuaranQueen" and "QuaranKing" of Prom 2020. And to make the contest worth teens' time and attention, the brand is giving a car to each winner of the contest, a news release said. 

The Sonic QuaranKing and QuaranQueen Contest kicks off Saturday, May 16, and asks entrants to don their prom attire and post an Instagram video explaining why they deserve to win the competition, using hashtag #QuaranQueenContest or #QuaranKingContest. The Contest ends Tuesday, May 19, when SONIC selects four finalists and posts their entries on the brand's "Instagram Stories" to solicit help in deciding who deserves to be crowned. The final winners will be announced Saturday, May 23.

America's Prom QuaranQueen and QuaranKing will earn the ultimate badge of freedom: the car.

"Families have been stuck at home for weeks, with many once-in-a-lifetime events canceled, like prom and graduation," CMO Lori Abou Habib said in the release. "Sonic is dedicated to providing experiences driven by our guests – they can choose how, when and where to enjoy all we have to offer — so celebrating with students from across the country during this time is not just a joy, but our duty as America's Drive-In."

Sonic is one of the brand's operated by Inspire Brands and includes more than 3,500 restaurants in 46 states.