Sonic's summer is all about pickles, chicken

Summer at Sonic means snow cone slushes, and this year one of those slushes means "pucker up." The brand this week ushered in four snow cone flavors, including Pickle Juice, along with a little tamer varieties of Bahama Mama, Blue Hawaiian and Tiger's Blood, a news release said. 

Not only that, but the chain is also betting on the popularity of chicken and crispiness to sell its new Crispy Tenders with all-white chicken meet, right along with those slushy cones. 

"Sonic's guests are game to try adventurous and fun flavors, so we've made it our mission to deliver the best of both worlds when it comes to innovation and variety," Sonic Vice President of Innovation and Development Scott Uehlein, said in the release. "The entire Snow Cone Slush lineup ... has a distinct summertime vibe."

For the slush LTO, the brand released a Snapchat lens that takes users into life as a Pickle Juice Slush from now through July 29. The slushes are also half-price during the chain's happy hour and are customizable with any fruit or candy add-in.

Meantime, the brand's tenders are more lightly breaded than most to meet customer demand for lighter fare and come with a signature sauce. They can be purchased alone or as part of a dinner that includes three tenders, golden tots, an onion ring and Texas toast for $3.99.

 


Topics: Food & Beverage, Marketing / Branding / Promotion


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