Staffing

SPB Hospitality promotes Kristen Hohl to EVP of marketing

Photo: SPB Hospitality

September 3, 2025

SPB Hospitality, parent company to Krystal, has promoted Kristen Hohl to EVP of marketing, according to a press release.

Hohl first joined SPB Hospitality in 2018 as a senior marketing manager for Logan's Roadhouse, and has risen through the company ranks from her home base in Nashville. Over the past seven years, she has helped shape and elevate marketing strategies across SPB's portfolio, which spans quick-service, casual-plus and fine dining concepts.

"Kristen has played a key role in elevating our brands and building stronger connections with guests," Josh Kern, CEO of SPB Hospitality, said in the press release. "She brings a rare balance of creativity and data-driven strategy that has delivered measurable results across the portfolio. This promotion reflects her leadership and the impact she's had. I'm confident she will continue to strengthen our culture and drive the growth of our brands nationwide."

Hohl has served as marketing director, senior director of marketing, vice president of marketing and senior vice president of marketing.

In her role as EVP of marketing, Hohl will oversee the evolution and execution of marketing, culinary and beverage strategies as well as concept development for all SPB brands.

"At its core, SPB is about Serving People Better, whether that's creating memorable experiences for our guests or supporting the incredible teams behind our brands," Hohl added in the press release. "I'm honored to continue leading with that purpose and helping our brands grow stronger and more connected in communities across the country."