News
Specialty coffee not so hot for McDonald's
July 20, 2008
The Wall Street Journal:McDonald's sales data suggests that its specialty coffee drinks, now in at least 1,700 locations, aren't selling well. A chart of the six major areas where the company is selling the drinks shows that sales in most markets peaked about three weeks after the drinks launched, then declined in the following weeks, in some cases sharply.
McDonald's spokesman William Whitman called that data an incomplete representation of overall sales and said most major markets are meeting or exceeding the company's expectations.
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