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Starbucks: Comps aided by McDonald's McCafe ad spend
July 21, 2009
Starbucks CEO Howard Schultz said in the company's third-quarter earnings call that McDonald's huge ad push of its McCafe specialty coffee helped the coffee chain improve Starbucks' same-store sales, according to Advertising Age. McDonald's marketing effort helped bring attention to the coffee category overall, including Starbucks, and boosted the chain's sales rather than the adverse effect industry experts feared, he said.
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