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Steak Escape rolls out new menu, sandwich sizes
March 10, 2010
Steak Escape has expanded the size options for its cheesesteaks as well as introduced an enchanced menu. The three size options include: small (six inches), regular (nine inches) or large (12 inches). The new menu items include the One Killer Salad and is all part of an enhanced menu roll out that began March 8.
The debut of the new menu follows eight months of product testing in several Steak Escape restaurants. The restaurants with the new menus, as a whole, posted same-store sales that were 9 percent higher than the restaurants without the new menus.
"We're giving customers more choices and more value with the new sandwich sizes," said Dave Smith, vice president of operations for Steak Escape."Previously they had the choice of a seven- or 12-inch sandwich. We're finding that many are choosing to go up to the nine-inch size. For those who choose the small size, we're putting just as much meat, cheese and vegetables as what used to go on the seven-inch sandwich, so in essence we're creating a sandwich that's more full."
The roll out of the new menu, which includes all new menu board graphics as well, is expected to be complete by the end of May.
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