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Study finds top reasons consumers choose fast food
December 3, 2008
WebMD Health News: The Journal of the American Dietetic Association has published a survey that reveals consumers reasons for choosing fast food. The reasons include:
- Speed (92.3 percent)
- Convenience (80.1 percent)
- Taste (69.2 percent)
- Value (63.6 percent)
- "Too busy to cook" (53.2 percent)
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