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Subway ad support brings back NBC's 'Chuck'
May 19, 2009
UNIVERSAL CITY, Calif. — NBC has announced that due to an innovative advertising partnership with Subway, the fan-favorite and critically-lauded series "Chuck" will return for the 2009-10 season.
"Our customers love 'Chuck,' so we are happy to help bring the show back through our partnership with NBC," said Tony Pace, chief marketing officer, Subway Franchisee Advertising Fund Trust. "We have been working with NBC Universal extensively, well beyond the traditional upfront marketplace discussions, to craft ground-breaking, multi-platform deals, which we believe provide a more engaging way of getting our messages to our consumer audiences."
The multi-platform partnership with Subway offers a variety of opportunities that include integration into the show, as well as traditional advertising tie-ins.
In its second season, "Chuck" averaged a 2.8 rating, 7 share in adults 18-49 and 7.3 million viewers overall.
The one-hour, action-comedy series follows Chuck Bartowski (Zachary Levi, "Less Than Perfect"), a computer geek who is catapulted into a new career as the government's most vital secret agent after he opens an e-mail subliminally encoded with government secrets.
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