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Subway again part of Pound For Pound Challenge
January 6, 2010
Subway has once again partnered with NBC's The Biggest Loser and other groups in the annual Pound For Pound Challenge. The program, supported by General Mills, 24 Hour Fitness and Feeding America, encourages Americans to lose weight nationally to help provide hunger relief locally.
For every pound of weight participants pledge to lose, a pound of groceries will be delivered to a local food bank. The new season of NBC's The Biggest Loser will provide updates on Americans' participation in the Challenge and how their efforts are helping communities nationwide.
To join the Challenge, consumers can visit www.PFPChallenge.com or www.BiggestLoser.com and enter their weight loss goals. For every pound of weight participants pledge to lose, the Pound For Pound Challenge will donate 14 cents to Feeding America — enough to deliver one pound of groceries to a local food bank — up to a maximum donation of $800,000.
"I'm so inspired by the commitment I've already seen from Americans to help those who struggle to put food on the table," said Bob Harper, trainer, NBC's The Biggest Loser. "More than 1 million pounds have already been pledged to the Pound For Pound Challenge, and that momentum will only continue as we highlight the program on our show."
Each person who pledges will be matched with a local Feeding America food bank nearest their residence, and donations will be delivered to those food banks when the challenge ends.
Participants who want their pledge to benefit other areas of the country can indicate that when they make their pledges. The Pound For Pound Challenge will donate 14 cents, enough to deliver one pound of groceries to a local food bank, for every pound pledged up to a maximum donation of $800,000 based on participation. Pledges will be accepted until June 30.
"Subway has long encouraged Americans to lead healthy, active lifestyles," said Tony Pace, chief marketing officer of the Subway Franchisee Advertising Fund Trust. "By joining the Pound for Pound Challenge, Americans can turn their own healthy commitment into support for a great cause."
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