Operations

Subway builds momentum in 2021, expects growth in 2022

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February 23, 2022

Subway had a record-setting year in 2021 driven by the launch of the company's biggest menu update in history, dubbed "Eat Fresh, Refresh," and the kick-off of its ongoing multi-year transformation, according to a press release.

Subway ended 2021 with sales exceeding projections by nearly $1.4 billion and its highest annual system AUV since 2014. Despite challenges brought on by the pandemic, such as reduced operating hours, 75% of the system, representing more than 16,000 locations, experienced a 7.5% increase in same-store sales in 2021, compared to 2019. Overall U.S. restaurant same-store sales for the entire system were positive for the last three quarters of the year, progressively getting better and resulting in December sales up 8.7% versus the same period in 2019.

Digital sales exceeded $1.3 billion in 2021, tripling since 2019, with efforts focused on being accessible and adapting to meet guests changing needs across online ordering, delivery, curbside, pick up and catering. The brand also invested in remodels and ensuring restaurants are in the best location and format.

"Subway's 2021 sales results indicate we have the right team and strategy to bring our multi-year transformation journey to life," John Chidsey, CEO, said in the release. "As we continue to evolve and build a better Subway, our priority remains working closely with our network of dedicated franchisees to help them grow their business and deliver a better food and better guest experience."

This year, guests can expect to see enhanced digital channels, such as an all-new catering program, and the establishment of signature menu items like its new menu, The Vault.

Over the past six months, Subway has signed agreements in India, Indonesia, Kuwait, the Kingdom of Saudi Arabia, the United Arab Emirates and Thailand, resulting in a total of more than 3,000 future restaurant commitments across EMEA and APAC.

Subway operates more than 37,000 restaurants across more than 100 countries.