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Subway, Burger King in Nielsen IAG's top ads for April
May 7, 2009
Advertising Age: Subways' $1 Footlong Sidekicks ad was No. 10 in Nielsen IAG's Top 10 most-liked new ads for the period March 30 - April 26. The ad introduced the sidekicks in a celebration of great taste and refreshment, featuring snacks and drinks flying around.
Burger King's SpongeBob SquarePants ad was No. 6 in Nielsen IAG's most recalled ad for the same period. In the ad, the King performs a parody of a Sir Mix-A-Lot video to promote a 99-cent Kids Meal offer.
The SquarePants ad continues in the Visible Measures Top 10 Viral Video Ad Campaigns Chart at No. 7 for the week of April 27, with nearly 253, 000 views, up 10 percent over the previous week.
Read also, Burger King SpongeBob ad draws parents' ire
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