Subway hires former Arby’s exec as VP of global brand management and innovation
Subway has hired Len Van Popering as its VP of global brand management and innovation. He will drive the brand's ongoing global transformation through food innovation — including core menu items, snacks and beverages — brand positioning, visual identity, and channel development — including delivery, catering and mobile ordering, according to a company press release.
"We are evolving our Global Marketing Team to reflect the contemporary vision we have for the company," CMO Joe Tripodi, said in the release. "Len's diverse background, collaborative approach and shared enthusiasm for Subway will help us expand the innovation and creativity so critical to our brand."
Van Popering has more than 20 years of marketing, innovation and strategic planning experience from multiple brands in the food and beverage, apparel, retail, and paper and packaging spaces. He previously served as SVP of marketing and product Innovation for Arby's Restaurant Group; as CMO at Logan's Roadhouse and as director of strategic planning and business development for Russell Corporation.
"Few brands have the opportunity to impact dining habits worldwide as much as Subway does," Van Popering said. "I'm excited for the challenge to contribute to the transformation of this iconic brand."