Franchising

Subway inks master franchise agreements in two countries

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February 17, 2022

Subway has announced two international master franchise agreements, one in Thailand and one in the State of Kuwait, according to a press release.

In Thailand, About Passion Co. Ltd. inked a deal for more than 700 restaurants across Thailand. About Passion Co. Ltd. is an existing Subway multi-unit franchisee and leading food and beverage retailer in Thailand.

"Today's announcement is a significant step towards growing our Asia Pacific business," John Chidsey, chief executive officer of Subway, said in the release. "We have seen a strong demand for Subway across Thailand and, with About Passion Co. Ltd.'s existing knowledge of our business model and success in implementing operational excellence across their current restaurant locations, we are confident they will be successful in strategically expanding our presence in the country."

"We have seen enormous success in our Subway restaurants throughout Bangkok and are committed to continuing to build profitable and sustainable growth and inspiring brand love amongst Thai consumers," Thanakorn Thanawarith, founder and director of About Passion Co. Ltd., said in the release. "As guests across Thailand increasingly seek better-for-you, convenient and affordable food options, we're confident Subway will be a welcome and distinct alternative to the QSR brands traditionally offered in the region. We thank Subway for trusting and choosing About Passion Co. Ltd. as part of the brand's success in Thailand."

In the State of Kuwait, Kout Food Group (KFG) signed a deal with Subway to open an undisclosed number of Subway stores.

"The agreement with KFG is another important milestone on Subway's international expansion journey," Chidsey said. "As a large-scale operator with regional expertise and a proven track record of scaling operations to meet guest demand, KFG is an ideal partner for Subway as the company grows its global footprint."

"We believe KFG's best-in-class operations paired with Subway and its commitment to relentless evolution when it comes to food, guest experience and digital offerings position this partnership for unparalleled growth in Kuwait's dynamic market," Amin Mohamed, CEO of Kout Food Group, said in the release. "We are looking forward to embarking on this journey with Subway and growing the business together."

Subway operates more than 37,000 shops across more than 100 countries.