Subway intros LTO Buffalo Chicken sub
September 28, 2009
Subway has launched a new Buffalo Chicken submarine sandwich, a spicy, low-fat offering that will be available from Sept. 25 to Nov. 16.
The Buffalo Chicken sub features strips of chicken tossed with a spicy Buffalo sauce and served on fresh-baked bread with lettuce, tomato, green pepper and light, creamy ranch dressing. It is being introduced nationwide after an extensive test in select markets.
As a six-inch sub, the sandwich has seven grams of fat and is part of Subway's Fresh Fit meal choices, which combine low-fat, six-inch submarine sandwiches with healthier sides such as baked chips, apple slices, yogurt, diet drinks or bottled water. In addition, the sandwich will be available as a $5 foot long sub at participating locations.
"We knew that creating a Buffalo Chicken submarine sandwich would raise expectations among our loyal customers, as well as fans of spicy Buffalo chicken dishes from around the country. So, we were careful to create the ideal recipe using the perfect ingredients to make this a winner for both consumers who wanted to enjoy this as a full-flavor sandwich as well as those looking for low-fat meal options," said Chris Martone, executive chef for the Subway brand.
