Marketing

Subway launches pop-up cookie shop in NYC

Provided

December 1, 2021

Subway is launching a pop-up cookie restaurant to celebrate National Cookie Day, Dec. 4, according to a press release.

Cookieway is located on 91 Allen Street in New York City and is open from 2 p.m. to 6 p.m. on Dec. 2 and Dec. 3. On National Cookie Day, Dec. 4, the pop-up shop will be open from 1 p.m. to 5 p.m.

"Subway is launching Cookieway as a special thank you to our fans, who overwhelm us with love for our cookies and have helped make Subway cookies the co-star of our menu, alongside our subs," Carrie Walsh, chief marketing officer for Subway, said in the release. "National Cookie Day is the perfect holiday to celebrate our iconic cookies and creates an opportunity to support the great work of Make-A-Wish by encouraging Cookieway visitors to make a donation when they receive their delicious cookie sample pack."

The Cookieway menu features fresh-from-the-oven cookies, including: everyday fan favorites Chocolate Chip; Oatmeal Raisin; Raspberry Cheesecake and White Chip Macadamia Nut; the return of seasonal flavors Caramel Apple, S'mores and Caramel Brownie; as well as M&M and Double Chocolate, Cookieway exclusives that are only available at Subway restaurants outside of the U.S.

For those unable to visit Cookieway, Subway is offering 10% off and a $0 delivery fee for all delivery orders placed on the Subway app.

Subway operates nearly 40,000 restaurants in more than 100 countries.