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Subway launches Scrabble sweepstakes
July 22, 2007
MILFORD, Conn. — Subway restaurants has launched the Subway Scrabble Game, giving players the chance to win one of ten $100,000 grand prizes, Caribbean vacations, American Airlines tickets, iPods, Subway Cash Cards and Subway food and beverages.
The promotion will run throughout the summer in locations across the country and online.
To play the game, customers can purchase a 32 oz. beverage with a peel-n-reveal Subway Scrabble game piece. Each game piece offers customers two ways to win – an "Instant Win" and an online "Collect-to-Win" offer. One in every two "Instant Win" game pieces awards free Subway food or beverages.
For the "Collect to Win," customers can log ontowww.subwayfreshbuzz.comto play the virtual Subway Scrabble Game. Use the Scrabble letter game pieces to spell one of the winning words and score big ticket prizes including:
- Ten $100,000 cash jackpots
- Trips to Beaches Resort
- American Airlines tickets for two U.S. round-trips
- 1GB iPod Shuffles in the color of Subway restaurants green
- Scrabble board games
- Scrabble Brand Folio Games
- $5 Subway cash cards
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