Marketing
Subway partners with 100 Thieves gaming brand
May 15, 2023
Subway has become the official sandwich of 100 Thieves, a lifestyle brand and gaming organization, according to a press release.
The brand will also become the marquee partner of its League of Legends professional team. Subway will overhaul 100 Thieves' dedicated dedicated training room for League of Legends at its 15,000 square foot headquarters in Culver City, California.
"Whether they compete on the court, field or battle arena, Subway is proud to be a part of the success stories of the best athletes in all sports. The incredible competitors and creators at 100 Thieves are no different," Carrie Walsh, chief marketing officer for Subway. "They've grown up with Subway and we have fueled their success. It's only fitting that Subway would step up to help 100 Thieves reclaim its rightful place at the top of the esports world.
"Whether they compete on the court, field or battle arena, Subway is proud to be a part of the success stories of the best athletes in all sports. The incredible competitors and creators at 100 Thieves are no different. They've grown up with Subway and we have fueled their success. It's only fitting that Subway would step up to help 100 Thieves reclaim its rightful place at the top of the esports world."
Subway operates nearly 37,000 restaurants in more than 100 countries.
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