Food & Beverage

Subway partners with Auntie Anne's, Cinnabon on Sidekicks menu

Photo: Subway

January 18, 2024

Subway will debut its Sidekicks menu, three footlong snacks available nationwide Jan. 22, according to a press release.

Subway partnered with Cinnabon and Auntie Anne's, and the press release said the brand took a year to perfect its Sidekicks offerings, which include:

• A Cinnabon Footlong Churro for $2, served warm and topped with Cinnabon's signature Makara cinnamon and sugar.
• The Auntie Anne's Footlong Pretzel for $3, an Auntie Anne's buttery and salty classic, served with a side of Subway's Honey Mustard.
• The Footlong Cookie for $5, which is sold after popping up in select restaurants on National Cookie Day in 2022 and 2023.

"The introduction of Sidekicks builds on six decades of equity and expertise in all things footlong," Douglas Fry, president of Subway North America, said in the press release. "This whole new category on our menu offers Subway fans something they can't get anywhere else and kicks off a year of culinary innovation and delicious new menu items. 2024 may be the most exciting chapter yet in our growth story."

"We're excited to team up with Subway to bring guests the fun and flavor of two of our iconic brands — Cinnabon and Auntie Anne's," Dave Mikita, president of international and retail channels at Focus Brands, said in the press release. "These fan-favorite snacks will delight in new, craveable ways."

Subway operates nearly 37,000 restaurants in 100 countries and territories.