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Subway partners with National Geographic Kids
July 6, 2009
NEW YORK — National Geographic Kids magazine has collaborated with Subway restaurants for The Subway Kids Taste for Adventure campaign, the company has announced. The international kids' meal promotion includes a family adventure contest to celebrate exploration and the outdoors. Themed for young explorers, a variety of National Geographic Kids-branded toys will be available in Subway Fresh Fit For Kids meals starting today, while supplies last. In addition to the point-of-purchase promotion, kids can enter to win a trip for four to Alaska, courtesy of National Geographic and Subway. The campaign is supported by an integrated advertising program, including a cover wrap on National Geographic Kids magazine, themed cards in the magazine and a microsite on kids.nationalgeographic.com.
In each Subway Fresh Fit For Kids meal, customers will receive an adventure toy from National Geographic Kids, such as a compass, an endangered species expedition map, an adventure journal, an adventure hat, a step tracker or an adventure holder.
For a chance to win the National Geographic expedition, Subway restaurants and National Geographic Kids are asking kids to share their greatest adventure ever (past, present, or even future dream adventure). To enter, kids must write an original personal essay of 100 words or less describing their greatest adventure. One winner will receive a trip for four to Alaska to look for humpback whales, check out enormous glaciers and hike along sparkling salmon streams. No purchase is necessary.
The contest, which ends Oct. 31, 2009, is open to legal residents of the United States (excluding Puerto Rico) ages 6-14. Complete rules and details are online at the microsite.
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