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Subway releases 3rd video for #SaveLunchBreak campaign

Subway released the third of three comedic videos Friday as part of its #SaveLunchBreak campaign.

December 21, 2015

Subway released the third of three comedic videos Friday as part of its #SaveLunchBreak campaign. 

Tony Hale, best known for his work on "VEEP" and the soon-to-be-released "Alvin and the Chipmunks: The Road Chip" movie, has partnered with the chain for its  #SaveLunchBreak campaign. As part of #SaveLunchBreak campaign, which launched on National Sandwich Day (Nov. 3), the first of the three videos was released Dec. 14 and the second video was released Dec. 16, according to a company press release. The video stars Tony Hale and was directed by Charles Hood ("Freezer Burn," "Daddy's Girls").

Prompted by a recent survey Subway conducted that revealed that the once standard lunch break is disappearing, with many working professional opting for a "desk lunch," the brand launched the #SaveLunchBreak campaign across its owned social media channels (Twitter, Instagram, Facebook and Snapchat) in an effort to encourage working professional to take their lunch break during their normal work day.

Some of the key statistics revealed by the Subway-commissioned survey are:

• Seven in 10 workers take a lunch break that is 30 minutes or less.
• 20 percent of millennials take fewer than 15 minutes for lunch, as compared to 11 percent GenX.
• More than half of all workers wish they could take a nap during lunch, with millennials leading the way over Gen Xers (57 percent versus 46 percent).
• 49 percent feel they would snack less and make better meal choices if they took a lunch break.