Marketing

Subway releases digital-exclusive menu

Provided

February 3, 2022

Subway has introduced a line of menu items called The Vault, available exclusively on the Subway app and Subway.com.

The menu contains five sandwiches created by some of today's most notable sports stars, according to a press release.

Subway will bring The Vault to life on Feb. 5, giving thousands of football fans a chance to receive an autographed signature sandwich from three of the biggest names in the NFL: Marshawn Lynch; Russell Wilson and Trevor Lawrence — in Los Angeles at the Super Bowl Experience Presented by Lowe's.

"Our athlete partners are some of our most passionate Subway fans, so it was a natural fit to create a collection of their favorite sandwiches, and Super Bowl LVI is the ideal location to introduce these sandwiches and The Vault to our fans," Carrie Walsh, global chief marketing officer, Subway, said in the release. "The Vault furthers the Eat Fresh Refresh campaign with new, craveable options to help you make better choices not only on game day, but every day."

Fans visiting The Subway Vault at the Super Bowl Experience will have a chance to meet Lynch, Wilson, and Lawrence, and instead of sports memorabilia, the NFL players will sign their respective signature subs. In addition, fans can tour The Subway Vault, a 1,600-square-foot immersive and multisensory experience.

The three sandwiches that will be autographed at the Super Bowl experience include:

• Russell Wilson's "The Dangerwich" with pepperoni, salami, black forest ham, provolone cheese and bacon on Italian herbs and cheese bread, topped with lettuce, tomatoes, green peppers, banana peppers and finished with yellow mustard and mayonnaise.
• Marshawn Lynch's "The Beef Mode," featuring choice angus roast beef, pepper jack cheese and hickory smoked bacon on italian herbs and cheese bread, topped with lettuce, tomatoes, black olives, red onions, and jalapenos, and drizzled with yellow mustard and Baja Chipotle sauce.
• Trevor Lawrence's "The Sunshine Sub" with oven roasted turkey, BelGioioso fresh mozzarella cheese, avocado and tomatoes, all on Hearty Multigrain bread.

New subs will be added to The Vault menu.

Subway operates more than 37,000 restaurants in more than 100 countries.