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Subway success due to marketing efforts
July 20, 2008
Advertising Age: While Starbucks is closing stores and McDonald's is focusing its expansion efforts abroad, Subway has plans to add 800 locations this year.
Don Fertman, director-development for the sandwich shops, said there's now about one Subway for every 13,800 people in the U.S., and attributes the company's advertising campaign for the chain's success.
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