News

Subway taps into CrossFit craze with new ad campaign

September 3, 2014

Subway has launched its new fall marketing campaign, now featured in TV spots, called “Crop Fit.” The campaign pulls from the CrossFit trend with a tongue-in-cheek interpretation on the popular workout.

According to a company release, the spot  also affirms that numerous better-for-you meal options exist at Subway as an alternative to a more intensive fitness program,” giving customers permission to seek out Subway stores to enjoy the sandwiches they love with renewed confidence without the guilt.”